E-commerce & CRM Specialist, Shiseido
Date: May 16, 2023
Location: Seoul
Company: Shiseido
Country/Region: KR
Department:
Custom Field 4: Employee (Permanent)
Company: Shiseido
MAIN PURPOSE
To manage brand E-commerce channels that include Retailer.com and to plan, align, and execute a marketing program by ensuring Brand prestigeness.
KEY RESPONSIBILITIES
[E-commerce]
- Develop EC multi-channel marketing strategies (Retailer.com) with channel-fit and customized solution.
- Managing day-to-day operation on Retailer.com sites.
- Work with internal team, and EC retailers, and vendors to drive revenue in EC channels.
- Continuously drive sales and conversions to achieve eCommerce aspirations through SKUs assortment, bundling and promotions
- Understanding on how to connect online marketing initiatives to tangible business results.
- Oversee the tracking and analysis of marketing campaign to ensure Brand is constantly learning and improving their marketing tactics and spending
- Stay current with industry trends and best practices
- Follow up global and local e-business projects
[CRM support]
- Monthly CRM operation
- Extract customer data according to the CRM campaign
- Register CRM code & upload customer list for each campaign
- Brand CRM program planning & operation support
- competitor’s trend report
- manage CRM product (Production, item suggestion, stock management)
- CRM collateral production
REQUIREMENTS
- Bachelor’s degree in the equivalent coursework
- More than 3 years of E-commerce experience or CRM or marketing experience.
- Interest in the beauty industry & career advantage
- Must have a good understanding of all aspects of selling online, on brand.com sites as well as third party sites as above.
- Enjoys online related work and actively engages in digital communication.
- Fluent Korean in speaking and writing / proper English skills for business communication in speaking and writing.
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Job Segment: Channel Marketing, Interactive Marketing, Online Marketing, Marketing
