.
BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey!
BAT ITALY IS LOOKING FOR A DIGITAL MANAGER
SENIORITY LEVEL: Experienced Professional
FUNCTION: Marketing
CITY & COUNTRY: Rome, Italy
ROLE POSITIONING AND OBJECTIVES
The Digital Manager will support digital platforms strategy for Italy with focus on website, UX and SEO as well as being responsible for the deployment of them across multiple digital channels.
Reports to: South East Europe Digital Manager
Markets in scope: Italy
WHAT YOU WILL BE ACCOUNTABLE FOR
- Design and sustain new category websites and UX strategies for Italy
- Collaboration for global website initiatives such as any unbranded multicategory platforms
- Own the consumer interaction and navigation through Digital platforms aiming at achieving a single consumer view fully integrated and coordinated
- Drive and manage SEO for platforms
- Manage Digital key performance indicators and drive business intelligence & analytics developments
- Occasionally, will be required to travel across SEE markets to conduct market visit, align with end markets and ensure brand programmes/activities deliver results
- Have a leadership behaviour to direct reports and peers in order to provide peoples development when required
- Adhering to and conducting activities in accordance with the laws and bylaws rules related to the environmental protection, safety at work and fire protection, and internal EHS standards and procedures of BAT Group
- Adhering to local legal framework, internal standards, rules and procedures of BAT Group
- Adhering to business continuity management
CAN THIS BE YOUR FUTURE ROLE?
- Are you an analytical person passionate by innovation?
- Do you have a strong knowledge of the business, understanding the digital?
- Do you enjoy working a cross functional environment?
ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE
- University degree
- Excellent knowledge of English and Italian language
- At least 6 years of experience at a Marketing executive level in a FMCG company that has incorporated a solid Digital channels experience
- Excellent project and teams management skills
- Proven track record in Digital Marketing and Technology
- SDLC proficiency
- Technical knowledge in digital platforms development, support and UI/UX enhancements
- Business Intelligence domain and tools (PowerBI, Tableau or similar, ideally DataIku)
- Ecommerce platforms and CMS proficiency (Magento preferred)
- Consumer engagement and Brand Marketing knowledge
- Effective communication skills developing and maintaining relationships with external suppliers
- Outstanding entrepreneurial spirit
- Effective negotiation and influencing skills
WE ARE BAT
At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.
See what is possible for you at BAT.
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building outstanding capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner – one of 50 most sustainable companies
BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!
.
